Naturgy

Rebranding

Naturgy business model focused on value creation is a leader in the gas sector and a reference in the electricity sector. Guarantee of supply is essential for a quality service and fulfilling the company's social function, providing a wide range of added-value services. But how to launch a new brand in Brazil?

Rebrand strategy in Brazil

ADAPT what we already have + Work NEW BRAND +APPLY cycles

(New year, new future / talk simple / clean energy is global).

Film

For you, we have started over. A new future. The same company but simpler, sustainable and friendly. CEG is now Naturgy.

Prints

Happy 3019.

We think about the future, acting in the present.

It's not about what the world has to offer. But what we have to offer to the world.

PLAY