
Naturgy
Rebranding
Naturgy business model focused on value creation is a leader in the gas sector and a reference in the electricity sector. Guarantee of supply is essential for a quality service and fulfilling the company's social function, providing a wide range of added-value services. But how to launch a new brand in Brazil?

Rebrand strategy in Brazil

ADAPT what we already have + Work NEW BRAND +APPLY cycles
(New year, new future / talk simple / clean energy is global).
Film
For you, we have started over. A new future. The same company but simpler, sustainable and friendly. CEG is now Naturgy.
Email Mkt

Happy 3019.
For you, Gas Natural Fenosa is now Naturgy.
We think about the future, acting in the present.
For you, Gas Natural Fenosa is now Naturgy.
It's not about what the world has to offer. But what we have to offer to the world. For you, Gas Natural Fenosa is now Naturgy.

