Named “The Women’s Time” / O Tempo Delas”, the campaign included the delivery of watches for top executives and influencers, so that the topic could be discussed within important companies in the market. The watches used were handcrafted from pressing debris from jeans and leather scraps left over in clothing production. The video that presents the idea also shows the manufacturing process of the product. On International Women's Day it has been created and sent a symbol against being late to CEOs of large companies to put the issue in evidence.