Sesc is a private entity supported by business men from the Tourism, Trade and Services sectors of the economy whose main goal is to provide well-being and quality of life for workers and their families. The Move Brazil movement is a one week campaign that happens every year, encouraging Brazilians to play sports. With the title “Everything you abandon one day gets damaged” the campaign makes an analogy between abandoning objects and the human body by not keeping active. A campaign was designed for offline and digital pieces.