Mundial Supermarket
Solidarity Flyer
If people are helping out in a difficult moment such as a pandemic, big brands should also do the same. A brand activation strategy was created for Mundial Supermarket, promoting important brand attributes among consumers living in neighborhoods where Mundial stores are located.
Website
His presence on the internet occurs through an innovative website www.oexplicador.com.br, where people can ask any question related to the projects of the city government, and get immediate answers. People can also interact with the character’s profiles on Twitter and Facebook, and a Whatsapp number is used to clarify relevant points in real time.
Website
His presence on the internet occurs through an innovative website www.oexplicador.com.br, where people can ask any question related to the projects of the city government, and get immediate answers. People can also interact with the character’s profiles on Twitter and Facebook, and a Whatsapp number is used to clarify relevant points in real time.
Big Idea
Removing the sales of products from all 200.000 Mundial Supermarket flyer covers. Instead, we invite our customers to help their risk group neighbors to do their grocery and protecting them from the COVID-19 virus in a detachable poster piece where they could fill their information in. With a message: "Dear neighbor, who must remain protected at home. Count on me to help you do your grocery. NAME:___ / PHONE Nº:___ / CONDO Nº:___ / DATE & TIME:___"
