A limited edition for Coke’s energy drink “Burn" was designed for trial in the HoReCa channel. The concept "Play with fire” was based on the 4 stages of a great night out. The first moment is when you turned on (the first bottle), after that the party shakes with enthusiasm (the second bottle) and then melts (the third bottle) so the night recharges (the fourth bottle) to start all over again. The limited edition concept was so well received by the target, that became the general brand concept later on.

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Promotional items were designed to create brand awareness in HoReCa as well.