Shingles
Some Say Campaign
To show case the painful truth about this excruciating rash, it was created a GSK's sensorial campaign for over 50 age people around US. Shingles is a viral infection that causes a painful, blistering rash, usually on one side of the face or body. Shingles can feel like, an intense burning sensation or an unbearable itch or even sharp, stabbing terrible pains.
Website
His presence on the internet occurs through an innovative website www.oexplicador.com.br, where people can ask any question related to the projects of the city government, and get immediate answers. People can also interact with the character’s profiles on Twitter and Facebook, and a Whatsapp number is used to clarify relevant points in real time.
Website
His presence on the internet occurs through an innovative website www.oexplicador.com.br, where people can ask any question related to the projects of the city government, and get immediate answers. People can also interact with the character’s profiles on Twitter and Facebook, and a Whatsapp number is used to clarify relevant points in real time.
Storyboards
It was created 15s and 30s TV films for Shingles Some Say campaign, show casing all the feelings real people suffered while having the disease, such as lava for burning sensation, pulsing electric shocks, corkscrews stabbing pains, etc.
3D Billboards
Over 99% of adults over 50 already have the virus inside them. The symptoms are even more impactful using a gigantic media to recreate Shingles consequences that can lead to serious long-term complications.
Social Media Videos
To high light how Shingles pain can disrupt over 50 people, it was created short 6s social media videos on Pinterest, Instagram, and Facebook in a 1:1 ration format.
