FGV
Be the One Campaign
FGV is a Brazilian higher education institution with a mission "To stimulate Brazil’s socioeconomic development". It offers undergraduate MBA programs, as well as Master's & PhD programs in economics, business administration, public administration, law, social sciences, applied mathematics and international relations.
Website
His presence on the internet occurs through an innovative website www.oexplicador.com.br, where people can ask any question related to the projects of the city government, and get immediate answers. People can also interact with the character’s profiles on Twitter and Facebook, and a Whatsapp number is used to clarify relevant points in real time.
FGV is considered by the Think Tanks and Civil Societies Program of the University of Pennsylvania as top think tank in Latin America, best business management think tank worldwide and seventh best think tank in the world. OneMBA is a global executive MBA that develops knowledge about the real business world through interpersonal relationships and reflection based on applied theoretical foundations, allowing students to rethink their perspectives. Immersions in international residencies, multicultural challenges and a team of global professors make the OneMBA experience unique in terms of credibility, recognition and transformation in the way the world is understood. The campaign "Be the one" showcases real top global executives from the program and where they are today.
Strategy
Keyvisuals
